Information
Brand Identity & Style Guide
the701studios.com
Based in Seattle, The 701 Studios offers two daylight-filled creative spaces—Studio 1 and Studio 7—designed for artists to shoot, create, and feel inspired. The studio is co-owned by photographer Anastasia M.
When 701 Studios launched under new ownership, my task was to create a brand identity that honored its history while setting a new direction. The challenge was to retain existing clients, attract new ones, and differentiate the studio from its previous look. I studied the space, its interior, and the architectural style of the building, translating those qualities into a cohesive identity. From logo and tone to a full style guide, I designed a flexible, minimal system rooted in light and possibility—echoing the spirit of the studio itself.