Information
Identity, Logo & Packaging Design
blow.fun
BLOW set out to reframe the breathalyzer as something more than a tool—an object you’d want to carry, part of the social ritual. The focus was on clarity, style, and ease.
I designed the logo, brand identity, and packaging across multiple touchpoints. A bold gradient became the core of the brand language, paired with condensed typography in Flexa to give the identity a contemporary edge. The graphic system drew from the theme of the road—lines, direction, and flow—making safety feel both intentional and designed.
The project was led by Cyril Dovhan, whose creative direction shaped the overall vision. Poster design and illustration contributions came from Mykola Kovalenko, bringing an expressive layer that carried the brand into campaign applications.