Information
Identity, Logo & Packaging Design
blow.fun
BLOW set out to make the breathalyzer feel different—less like a tool, more like something you’d actually want to carry, part of the social ritual. The idea was to keep it clear, stylish, and easy to use.
I designed the logo, identity, and packaging, building a system that could live across products and campaigns. A bold gradient became the core of the brand, paired with condensed Flexa type for a sharp, modern look. The visuals drew from the language of the road—lines, direction, and flow—so safety feels intentional and designed.
The project was led by Cyril Dovhan, with posters and illustrations by Mykola Kovalenko adding an expressive layer that carried the brand into campaigns.