Information
Art Direction & Visual Identity
www.alphainsco.com
In 2024, Alpha Insurance—a Seattle-based company offering health, auto, and property coverage—approached us to revamp their brand identity and create a more unified visual direction. My role as art director was to redesign the brand’s materials, update typography, colors, and advertising, and oversee the redesign of the website to ensure consistency across all touchpoints. I collaborated with illustrator Mykola Kovalenko, who created custom visuals, and with motion designer Muhamad Ridwan, who brought the updated identity to life through motion design. Together, we built a refreshed identity that feels reliable, timeless, and modern while staying true to the brand’s long-standing services.