Information
Identity & Art Direction
Rendition-S set out to reframe how people experience art—making it more open and less bound by the exclusivity of traditional galleries. The brand focuses on storytelling, giving space to the artist’s process and letting that narrative guide its voice and visuals.
I led the identity and art direction, building a system that carries this idea across logo, type, and motion. The design is direct and confident, yet flexible enough to showcase different voices. Typography, rhythm, and composition were all shaped to reflect the brand’s role as both a platform and a story.
The lion symbol and stamp illustration by Ara Mironyuk add a hand-crafted layer of character, while the project’s overall vision was anchored by creative director Cyril Dovhan.