Information
Identity & Art Direction
Rendition-S set out to reframe how people encounter art—making it more open, less tied to the exclusivity of traditional galleries. The focus was on storytelling: giving space to the artist’s process and letting that narrative guide how the brand speaks and looks.
I worked on the identity and art direction, shaping a system that could carry this idea across logo, type, and motion. The visuals were built to feel direct and confident, yet flexible enough to highlight different voices. Every element—typography, rhythm, composition—was designed to echo the brand’s role as both a platform and a story.
The lion symbol and stamp illustration were created by Ara Mironyuk, adding a hand-crafted layer of character to the system. The project was led by Cyril Dovhan, whose creative direction anchored the overall vision.