Troyanda Store

Crafting an experience with Troyanda was a journey, not just a project. My mission wasn’t simply to create a brand but to evoke the heart and soul of Ukrainian-inspired chocolate.

It all began with a name—“Troyanda,” meaning "rose" in Ukrainian. This choice was a harmonious fusion of elegance and cultural significance. From there, I designed a logo that captured the timeless charm of the rose, a symbol deeply intertwined with Ukrainian identity.

The packaging design process started with rough sketches, which blossomed into a visual narrative. The exterior is minimalist, a whisper of the treasures within. Opening the box becomes an immersive experience, a moment of wonder where design tells Troyanda's story.

This journey was about blending tradition with modernity, creating a visual identity that speaks through every element—from the packaging to the social media presence, business cards, and tote bags. Each piece is a chapter in the story of Troyanda, meticulously designed to embody its essence.

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