Urban Ukraine

Regarding the functionality of the new logo and identity, I designed a visual system that is not only aesthetically pleasing but also highly functional. The logo features a modern, geometric design that communicates the dynamic and forward-thinking nature of the Urban Ukraine initiative. The color palette chosen for the identity is bold and vibrant, conveying a sense of energy and positivity.

Moreover, the logo and identity have been designed to be versatile and adaptable across various touchpoints. For instance, the logo can be used in both print and digital media, as well as in various sizes and formats. This ensures that the brand can be consistently represented across all touchpoints, from posters to social media profiles.

Defining touchpoints refers to the various channels or platforms through which the brand interacts with its audience. In the case of Urban Ukraine, these touchpoints could include physical posters, digital advertising, social media channels, website design, and other marketing collateral. Studiia Shriftu has taken care to ensure that the brand identity is cohesive across all these touchpoints, creating a strong and recognizable visual language that is consistent across all channels. This consistency is critical in building brand recognition and trust, which is essential for engaging with the target audience and inspiring them to take action towards a more inclusive and equitable urban environment.